Broken Hill City Council has adopted the City's Strategic Tourism plan, consolidating the community's vision for tourism in Broken Hill.
Industry leaders and the community worked with Council and Dr Meredith Wray from Southern Cross University during 2010 to develop the strategy which was endorsed at the February 2011 monthly meeting of Council.
The development of a Strategic Tourism Plan was identified as part of Council's commitment towards the sustainable management, development and marketing of tourism in Broken Hill during the next 10 years and beyond.
The community played a significant role in the development of the strategy making a number of observations and suggestions about how to attract more visitors and enhance their experience in the City.
These included support of the upgrade proposed to the City airport, fostering competitive airfare pricing, improving air access to capital cities and other iconic Australia destinations, improving bikeway paths and mapping as well as the rail experience, and developing road/drive itineraries.
The City's heritage was also clearly identified as being central to any future planning and investment in new attractions and experiences should not replicate what was already available.
As a result, the plan indentifies the importance of developing an attraction and interpretation strategy that adopts a whole of destination approach to the development, management and marketing of attractions and experiences for Broken Hill. Experiences will be targeted towards mining, heritage, film, art and culture and offer specific experiences for individual markets.